For people with tall, attractive expenses and double purchases 11 often leads to unexpected expenses. At the heart of this phenomenon is the "mental account" trap - a psychological mechanism that also deceives the most financial advising to make them fool their means. The understanding this hidden force is the key to resume control of your purchase habits.
The Illusion of Separated Accounts
The concept of mental accounting is put people in their money in different "mental counts" according to the various criteria, as the case of expenses or case. During the double 11, sales sales (experienced psychological stranger. Buyers often consider the money reserved for this trade trip as a distinct entity by their regular budget, creating a fake sense of financial freedom. For example, a high -incise professional could consider the Bonus received The past month, as a "additional" soldier for double purchases 11, no matter the fact that it must be part of their global financial plan. This division facilitates the wrist buying of wrist and exceeds expenditure of expected expense.
The Influence of Discount Perception
Another aspect that feeds excessive costs is distorted perception of discounts. Massive the double offers 11 polls, as "50% OFF" or "Buy One, Get a free", due to a cognitive bias between consumers. Individuals, in spite of their financial sense, I'm not immune to it. The brain interpreti these discounts as a chance of "save" money from an opportunity to pass more. Retailers often blows the original prices before making the most considerable deductions, other cheater buyers. For example, a luxury joint that was original to \ (1000 may be listed to \) 1500 then reduced to $ 750 during the dogggen 11. Buyers perceive this as possible and more likely to make the purchase, ignore you always pass a considerable amount.
Social Pressure and FOMO
The social look of Double 11 will also play an important role. With friends, colleagues and influences of the social media that shares on their shopping features, there is a strong sense of social pressure to participate. I am afraid of the lack of (FOR) intensifies the desire to buy, although the items are not really needed. People with strong expenditure, which often are the social status and maintenance of trends, may feel compelled to be in excessive purchases to keep their image. This social influence can Replace the rational financial decision - taking, wearing to purchase that they are more motivated by the desire to integrate that true service.
Breaking Free from the Trap
To avoid falling in the mental account trap during double 11, is essential to get an oily view of your finances. Before purchasing event, creates a complete balance that includes all aspects of your income and expenses, integrate doubles 11 in your regular financial plan. Search prices in advance to ensure the deductions are authentic. Instead of being affected by social pressure, focus on your financial and objective needs. Consider implementing a 24 hours The reception period for any non--essential purchases. This refreshment period - out of period can help make more reasonable decisions and prevents the pole purchase.
In conclusion, the mental account trap is a powerful factor but is often neglected by two excessive expenses. Running of these psychological mealic and adopting proacing strategies, people to high expense can benefit of the sake of well-buying - omTime.
